Seo ecosia5/6/2023 ![]() ![]() The branding refresh flags this focus on tree biodiversity - with 12 tree icons modeled on native species displayed in the product to spotlight the location of its projects. Its search ad profits have funded the planting of some 150 million trees to date - and it touts high survival rates, noting its approach involves co-designing projects with local partners use of local tree species (its portfolio consists of 900+ different species, which includes 30+ on the endangered species list) and the monitoring of trees for a minimum of three years using satellite technology, geotagging, photographic evidence and field visits to track survival. So Ecosia’s brand refresh looks like an attempt to not only brush up a rather dated look but also underscore that it’s very much not one of the tokenistic greenwashers. And, certainly, for reforestation projects to be credible rather than greenwashing there’s a lot more that needs to happen than just digging a few holes in the ground and sticking saplings in them. Poorly conceived tree planting projects have also been shown doing more harm than good as they can damage existing ecosystems and even reduce biodiversity. Tree planting is a popular measure for combating CO 2 emissions but the notion that humanity can simply plant its way out of the climate crisis has attracted a fair amount of skepticism. and the U.S - and Ecosia tells us it’s looking to capitalize on the opportunities presented by a growing audience of climate aware, and often young, users. Usage of the search engine is highest in Germany, France, the U.K. ![]() However, the same survey found that shoppers searching on Amazon took longer to make a purchase (25.9 days) than those beginning product searches on Google (19.6 days).More updates from not-for-profit climate action search engine Ecosia: It’s given itself its first major branding refresh since launch back in 2009 at the same time as announcing a shift from three-year to 20-year contracts for its tree planting projects - the idea being to ensure that the trees planted with profits from its search ads are “intergenerational” and can survive for the long haul.Īlso today, the search engine said it’s grown global usage to 20 million monthly active users - up from 15 million between mid 20 - and is now serving half a billion searches each month. A Salsify survey from the same year found 41% started on Amazon and 28% in Google.An Adeptmind survey in 2018 found that 46.7% of US web users began searching for products on Amazon, compared with 34.6% on Google.Several studies have found that product searches are more likely to begin on Amazon than Google, a stat that underlines the dominance of Jeff Bezos over online retail. It’s vital to optimise for mobile searchers though, as 61% of shoppers are more likely to visit or call if the business has a mobile-friendly website. Mobile can be even more important from a local search perspective, as 88% of people who search for local businesses on a mobile device contact the business within 24 hours. 46% of searches on Google are from users looking for local information, while 72% of shoppers that perform a local search subsequently visit a store within five miles. ![]()
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